Moving in the 'Smiddle'
As your clients grow, keeping them in the right market becomes more complex—and more important.
In this webinar, we’ll break down the journey from small business placements to the lower middle market (“smiddle”)—and ultimately into true middle market accounts.
You'll see:
- What "smiddle" really means and why it matters
- Key growth triggers including exposure, coverage limits, and geography
- Real-world examples of small → smiddle → middle market transitions
- How carrier strategy evolves as accounts grow
- Tools and strategies that support the journey and help you win
